A landscape architect needed a complete website re-design. Their existing website’s code structure was outdated, and their online visual presentation looked obsolete and uncredible compared to their competitors who had invested in the newest most efficient modern designs. Their existing website lacked visual interest and did not do a good job of properly showcasing the caliber of this company’s work and their outstanding achievements. We completely re-designed their website to solve every problem their current website design was creating. The new design re-positioned the company’s online presence to be on the same level as their competitors.
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A multi-national corporation needed a new image. They had received a lot of bad publicity due to fines they incurred for breaking environmental code regulations at their factories. This cost them a lot of business. In order to try to win back their clients, they needed to look like they were “turning over a new leaf.” They also wanted and edge to give the company value and marketability as they were avidly working to sell it. The new website and brand exceeded their expectations and successfully met every project specification.
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Our ad design strategists are communication experts who excel at creating clever ad concepts. We strategize to appeal to consumer culture, add a perceived value, tie the advertising campaign into your brand, attract the attention of your target audience, and make a memorable connection. A good campaign integrates a thoroughly developed design concept and marketing strategy. Concepts include slogans, taglines, and visual graphics for the campaign that are developed with variations in layout and size for different media formats. Marketing strategies include strategic placement, deciding where to show the ad, how to display it, and examining the best media formats for the ad’s presentation that make sense for how you want to connect with your target audience. Once an ad campaign is developed, it can be repeated on your company’s website and brochures, in addition to being published across a variety of media outlets including websites, billboards, magazines, publications, direct mail, digital media, door hangers, rack cards, etc.
An effective brand design is critical to a company's success. Every aspect of your company's image should integrate cohesively. Using a creative process developed by experts, we develop brands that communicate your company's core values and message to your target audience. Branding projects include a targeted researched overview of your competitors' brands and an evaluation of the type of design that effectively communicates to your target audience. Strategic marketing concepts are explored and integrated during the brand design creative process. Brand development includes logo design, logo applications to signage, corporate identity design (company letterhead, envelopes, notecards, business cards, etc.), brochure design, design of requested applicable marketing materials, applications to ad campaigns.
Our professional designers have a sophisticated understanding of brochure design as it pertains to advertising, marketing and sales. We create strategic design and marketing concepts that are appropriate for the goals you communicate and integrate them into the way the brochure is designed.
A brochure can be presented both in print and digital formats. The type and size of the brochure is designed to create a specific presentation experience for your clients. It's important that the brochure is constructed well, because a brochure is a tangible item that is left with a client after a sales presentation. The way a brochure opens, and the order that information is presented is an important part of your sales presentation. It’s important that the brochure has enough space to make an effective presentation. Information needs to be presented in a balanced and ordered fashion that makes sense to a reader, without cramming too much text into one place. If you have a lot of information to present, a larger brochure or one with multiple pages is appropriate. If you want a short and snappy presentation, a simple brochure will be effective.
The design of a brochure also needs to integrate seamlessly with the rest of your brand. This does not just involve incorporating your company's logo and color scheme, but it needs to include the same images you are showcasing to market your company as well as your ad campaign concept. These important items need to be consistently displayed across all of your marketing materials. This cohesive presentation makes a powerful impression on your clients and makes an underlying statement that you are a strong business.
Our design specialists create corporate identity solutions designed to make a professional statement that communicates the goals you've expressed about how you want your business presented to others. Your corporate identity design is defined by how your company’s logo and branding design is presented on paper through your business cards, letterhead, envelopes, stationery, notecards, signage, vehicle wraps, and other printed materials. It’s your company’s opportunity to put on its finest clothes and tell the world why they need to conduct business with you.
The presentation of the corporate identity system is one of the highest factors that impress and wow a potential client when they are assessing whether to work with your company or one of your competitors. It is the professional presentation of how your company’s brand is packaged and presented to others. The corporate identity system makes an overall statement about the strength of your company. If you’ve invested in a professional design, that tells your target audience that you are a strong company and that you care about how your company looks to others.
It is important that the design presentation is consistent with the other elements and identifying factors in your brand.
Our logo designs are visual marketing tools designed to communicate who you are and what you do in just a single glance. When we create a logo, we analyze the concepts and messages that you want to communicate about your business when your logo is viewed, and explore how to visually integrate those ideas into the design. We also explore the integration of strategic design and marketing concepts. Every minute detail of how a logo is crafted communicates a message. Line quality, fonts chosen, color scheme, how the text is arranged, the shape of the design, images and symbols that are integrated into the design, and the visual hierarchy of how the logo is viewed as an overall unit, are all vastly important design features that contribute to the logo’s presentation and effectiveness.
Our professional brand strategists assess all of these important design features when drafting a logo, and create a final design that is versatile and designed to be used across print, web and all forms of advertising and digital media, including signage, company uniforms, stationery, brochures, marketing materials, etc. We explore multiple drafts and options to find a solution that is a bold, clear, clever, creative, marketable, and meets your communication goals. The final design becomes your company’s professional identifying image, the universal symbol of your company, and the cornerstone of your corporate identity. It functions like a fingerprint and goes on everything including business cards, letterheads, signage, promotional publications, advertising, websites, digital media, and more.
Our PR services consist of writing press releases about points of interest in your company, the people in your company, your achievements and accomplishments, and what's interesting, unique, and different about your products and services, and the values that set you apart from other companies. We work with our clients to professionally package and present their image and information to the media. We compile a press list of press and media contacts for publications and media outlets that present stories and feature topics and information related to your business and set of skills. This includes trade publications that are exclusive to your industry as well as general media outlets that have departments that cover topics that have featured businesses similar to yours. We submit the press releases and correspond with the media outlets when they respond to arrange interviews and to coordinate photoshoots and submitting the information they request to meet their deadlines.
Our SEO program is constructed from the research and study of search engine classification and ranking patterns. We use sophisticated tools and methods to calculate your website's search engine indexing scores and then work to improve those scores so the website will increase its ranks. We offer a complete range of SEO services allocated to your project per the hourly retainer that you select. You have the option of contracting our firm to provide SEO services from 20 - 90 hours per month. We apply the retainer to the areas that need the most improvement as we work to create clear pathways to the first page of the Google search results for your website and target keywords.
We specialize in WordPress Website Design. WordPress is one of the most powerful and versatile website development platforms on the market today. With the WordPress website design system, we have access to a laboratory of code plugins that make integrating specific functions and features a seamless, cost effective process. Through our website design process, we reference the most compelling websites and create multiple drafts to present various options to you for your new design. We integrate the professional design principles of visual hierarchy, consumer trust, and information architecture into each website design, and test the design for user friendliness on desktop, tablet, and mobile devices.
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