ACCELERATED SEO : DEVELOPED THROUGH SEARCH ENGINE RESEARCH
Our product was developed through a research study conducted at the University of Cambridge in the UK. This study included rigorous analysis of search engine algorithm ranking patterns as well as the in-depth analysis and review of many different forms of search engine marketing, pay per click advertising, directory listings, and other forms of internet marketing to find out what works, what doesn’t work, what’s worth the money, and what’s not.
The result of the studies and research developed into an SEO program that focuses on increasing a website’s scores for the major search engine ranking factors, starting with where the website ranks the lowest, and where the website needs the most improvement. It also emphasizes the integration of unlimited variations of the target keywords that are used for keyword mapping. This emphasis is based upon research that showed that site visitors use many different types of keyword variations to search for the same product or service. Integrating keyword variations is a more thorough approach which has shown to dramatically increase a website’s traffic.
The Cambridge University research also concluded that it takes a large amount of hours each month to make speedy aggressive climbs in the search engine rankings. But this is contingent on how competitive your industry is for the keywords you are targeting. It also depends on how your website is structured, because every website is different. Therefore, each website needs an individualized SEO plan.
Regarding Pay-Per-Click…the research conducted at Cambridge concluded that selling clicks is largely unproductive unless you are running a large scale brand recognition campaign built on subliminal messaging. The majority of the businesses that were involved in the research complained about pay-per-click campaigns, essentially describing them as a waste of money with little or no return on their investment.
The Cambridge research study also found that people who were frustrated with their search engine rankings either weren’t investing enough into the project to get their ranks to move like they expect, or they were working with a company that was selling canned SEO packages. “Canned SEO packages” also described as “cookie-cutter packages” are not custom tailored to meet the demands required of the search engines to competitively rank websites.
What contributed to their frustration was purchasing a small inexpensive SEO plan, but expecting the results of a much larger SEO investment, and expecting those results within a relatively short time frame. This occurred because the client either didn’t have the budget they needed to pay for the work that was required to move the rankings up, or they didn’t understand how to properly and strategically invest in SEO.
Another contributing factor to their frustration, was largely due to companies that sell SEO related products like listing packages and other minor automated supplemental SEO products and call these products “SEO.” They market these products like they are a total SEO solution, boasting about their ability to significantly increase business revenue, but no real substantial progress of any value is actually made. This causes great frustration and makes clients think that SEO does not work. Though they claim to be selling complete SEO services, these companies are selling something that is only marginally classified as SEO, and makes up an estimated 1% of a real, professional SEO campaign…and that percentage may actually be lower. The Cambridge research study concluded that despite the misperceptions created by these companies that causes business owners to think that SEO does not work or is not worth the investment, genuine SEO does in fact work and can produce the desired results. But there must be a custom tailored strategy for the SEO campaign. In addition, a lot of work is needed to optimize the website for all of the major SEO ranking factors to get the website to move up in the Google ranks. This is best accomplished in an SEO program with custom tailored strategies based on large hourly retainers.
Our SEO program is the product of the Cambridge University research study. It includes everything needed to meet SEO rank climbing expectations.