BLOG, STAR SEO COMPANY HOUSTON, TX
ARE THEY WORTH
Internet listing directories want your money. All of them claim that their directory listing is the best thing since sliced bread.
They have statistics and marketing data and insist that their directory listing will get you the results you want. But, the constant complaint we hear from business owners is that paid directory listings are a big waste of money.
Yelp is the biggest one that people complain about because they produce minimal results compared to what they charge. They also filter and hide good reviews which makes business owners furious. Yext is another one people complain about. They sell packages of 75 listings and delete them all if you ever stop paying them.
True, these listings offer some additional features if you sign up for their marketing programs like additional photo galleries and simple things like that, but is that what you want to spend your marketing dollars on?
When compared to the power of SEO search results, directory listings are obscure and are really only valuable when they’re used to give your website a link for your link building campaign, and that’s it.
When people are looking through the search results, they look at the first 1-3 pages of search results, and they look at the Google Maps search results. That’s where to spend your money.
You need an SEO company to help you get in those targeted search results —not a directory listing sales person who claims their obscure directory listing is the best thing since sliced bread.
They claim to have a big audience and lots of traffic, but it’s quite possible that their traffic is all coming from their internal sales and marketing departments.
Don’t waste your money on paying directory listing companies. Contact an SEO company for search results. Contact us today.
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