SEO SERVICES DIRECTORY: FROM A to Z
Active Client Dashboard
The Active Client Dashboard is a live reporting system that highlights several areas of search traffic. Your SEO project will be be assigned a URL that you can visit at any time to check real time statistics reported by Google about your website’s search traffic and analytics.
Backlink Error Monitoring
This involves monitoring backlink error alerts. Error alerts occur when a backlink expires or is no longer available. When errors are detected, they are examined to confirm the error, and if it is confirmed, the backlink is removed.
Backlink Keyword Mapping
This involves integrating the website’s target keywords into the backlinks, so the same keyword or keyword structure appears across all backlinks. This increase a website’s ranking for target keywords.
Backlink Keyword Programming
Some directory listings and classified ads include sections in their posts to add the target keywords of the website. These are then programmed into the listing and connected to the backlinks that appear on the website.
This involves the review and selection of backlinks for the website. The information that is contained in the backlinks are reviewed and enhanced with keyword content related to the main target keywords of the website’s SEO strategy. If the backlink is a part of a directory listing or other type of online classified ad posting, this involves integrating as many links as are allowed within the listing’s content to increase the value of the backlinks. Backlink mapping also involves examining the structure of the links and testing the links to make sure they are linking properly. This is important because many links expire and can also be discontinued by directories without notice. When this happens, backlinks are re-created if they are considered of high value. If not, they are disconnected from your website.
Backlink Meta Title Descriptions
Backlink Meta Title Tags
Backlinks that are a part of a directory listing or classified ad posting, contain Meta Title Tags. The Meta Title Tag is the title of the post or ad that is created about a company. Meta Title Tags are optimized to include the target keywords for a website’s SEO strategy.
Search engines evaluate the content of a website and assign a value to the website’s domain based on the quality of the content. The value that is assigned is called the “Domain Authority.” Websites with high domain authorities are considered to be an authority for information on the topics they contain. Backlinks that link your website to websites with high Domain Authority scores have a higher value than backlinks that link your website to websites with low Domain Authority scores. Therefore, backlinks to high domain authority websites increase your website’s authority and help you rank higher. Backlinks to low domain authority websites can contribute to your rankings, but not as much, and if the domain authority is too low, it can count against you as spam. We research the domain authority of websites we use for backlinks to find the best quality and highest domain authority links that will help improve your website’s rankings. It is normal to have a mix of different values of domain authority in your backlinks.
Backlink SPAM Score Monitoring
This involves monitoring the backlinks that are counted as SPAM by the search engines. Spammy backlinks negatively affect a website’s rankings and must be disavowed to diffuse their affect on your website’s rankings. Various directories have automated systems that create links for websites, and many of these are SPAM links. When they appear, they must be submitted to the search engines on a disavow list.
Cannonical refers to how the website’s navigational system is structured. This can involve keyword mapping. There is also code that must be inserted to properly define the cannonical for the search engines.
Competitor Content Analysis
This involves reviewing the content of your competitor’s websites and examining what they are doing with their content that is helping them rank higher than you.
Competitor Meta Tag Analysis
Competitor Meta Tag Analysis involves reviewing a competitors meta tags, specifically reviewing the keywords that they have included and dissecting how those are meta tags are functioning in the search engines. This involves analyzing how much of their rankings are coming from how the meta tags are written as well as analyzing which keywords are contributing the most to their rankings.
The Comprehensive Analysis is a complete examination of your website’s ability to rank in the search engines and also an examination of your website’s ability to engage your target audience. This involves looking at what’s working and what’s not working and examining what can be improved to reach your goals for your website’s search traffic and rankings.
Comprehensive Strategy Planning
This involves building the content volume of your website. This can include adding blogs, writing blog articles, adding photo galleries or other items. If the content building required for your website includes changes to the design, creating additional pages, web programming or content writing, additional costs will be involved as those items are not defined as SEO services. They require SEO after they have been created, and can be designed with your SEO goals in mind.
Content Focused Keywords
This involves integrating keywords into your website that are related to the content and information contained on your website. These keywords are secondary to your main target focus keywords, but are equally important. Site visitors use many different keywords, keyword combinations, and phrases when looking for websites, so it’s important that content focused keywords are integrated into your website’s internal structure.
Directory Listings are listings on websites for your business that include information about your business and a link to your website. Directory listings are created as backlinks to your website.
Google Algorithm Monitoring
We constantly monitor how the Google Search Engine Algorithms are performing. Every day, every hour, the indexing patterns of websites changes. Sometimes it changes a lot. Sometimes it changes just a little. We monitor those changes so we can know how to best optimize a website to perform well and maintain an optimal position.
Google Algorithm Performance Analysis
We analyze the changes and constant fluctuations in the Google Search Engine Algorithms to determine what ranking factors they are prioritizing. This information shows us what to prioritize when working on a website’s SEO.
Google Analytics Tracking
This involves setting up a tracking code for Google Analytics, installing it into your website, and tracking the traffic on your website. Google Analytics has many different metrics that are used to define and track different types of traffic. These include tracking site visitors and pageviews, defining traffic by location, defining traffic from different listings, defining new visitors vs, returning visitors, and the amount of time visitors spend on your website. These metrics are included in our monthly Google Analytics reports.
Google Search Tracking
This involves linking your website to the Google Search Console where search results are tracked by Google. Search analytics provided by Google include tracking the number of search impressions per day, tracking the number of search impressions for keywords that are bringing traffic to your website, and tracking the rank and average positions of keywords that are bringing traffic to your website. This tracking information is included in our monthly reports.
Google Snippet Keyword Mapping
Google snippets are the titles, sentences and phrases that Google shows in the search engine rankings with your website’s URL. Google Snippet keyword mapping consists of integrating a target keyword into the sections of code on your website that the Google Snippets are generated from.
Google Structured Data Highlighting
Google has a tool that they provide to highlight specific sections of the code for schema programming. This tool creates a version of schema specifically designed for the Google search engine.
GZIP Compression is a specific type of compression required by the Google search engine. It speeds up the load time of the website and increases the website’s performance efficiency.
High Competition Focus Keywords
We isolate main keywords to focus on for your website’s SEO strategy. These are the keywords that are most searched for your industry, have the highest search traffic, and have the highest competition levels.
H Tag Hierarchial Structure
The H Tag refers to written headlines on a page that occur in the text body of the website. There is a main headline that is assigned an H1 tag, a secondary headline that is assigned an H2 tag, and other headlines are assigned H3, H4, H5, H6, H7, and H8. The headlines on a page that have the highest importance to the page’s content have the highest H tag value with H1 being the highest and H8 being the lowest.
H Tag Oversize Ratio Programming
H tags are checked to make sure their lengths fit into the industry standard length specified for those tags. If they are too long or too short, adjustments are made.
H Tag Writing
H Tags are written wherever possible to integrate target keywords. Including the same target keywords from the meta tags in the H tags helps a site to rank higher for those keywords because the search engines are able to see the consistency of the keyword. However, depending on the keyword and the design of the website, and the structural order of the information on the page, it does not always make sense to integrate the target keywords into every headline. Search engines rank sites higher for quality of the content, so if it doesn’t make sense to integrate a target keyword into the headline, it is important that the website has high quality content and a sophisticated design so that it’s ranking for those factors will offset the ranking for the inclusion of the keywords in the H tags.
Every website must have an SSL certificate attached to its domain and content. Adding the SSL certificate encrypts the code of the website to protect the website’s information and any information transmitted through the website from hackers and viruses. When an SSL certificate is installed, pre-existing URL’s and buttons and other navigational elements must be updated manually to change the http in their URL’s to https. In addition, code must be added to redirect any http URL’s that exist of the website’s domain to the new https URL.
Internal Link Mapping
This involves creating links within your website to link your pages, posts, content, and keywords. The more links you have within your website in addition to your website’s navigation bar, the higher your website will rank for this ranking factor.
Keyword Category Tagging
This involves creating categories in the website’s structure using the target keywords, defining the descriptions and meta tags of the categories, and connecting the website’s content to the categories.
Keyword Mapping involves isolating a main keyword or keyword phrase and repeating the exact same keyword or keyword phrase throughout the website’s code, content, directory listings, links, and any places that where the keyword can be integrated.
Keyword Search Volume Analysis
Keyword Volume Building
This involves adding a website’s target keywords into the website’s content and code structure as much as possible within the constraints of what the search engines allow to rank websites. This also involves adding as many keywords and keyword combinations as possible into a website’s code and content. The higher the overall keyword volume, the higher the website will rank.
Meta Keyword Programming
Meta Keyword Programming involves creating a meta tag for keywords. This is a dominant meta tag and lists all of the keywords and keyword variations that are relevant to a web page. Meta Keyword Tags are created not just for pages, but also for other website structural elements.
Meta Title Tags
Meta Title Tags are dominant meta tags that usually contain the top 2- 3 target keywords for a website page that are the most important keywords for that website. Meta Titles are placed in many parts of a website, but one of the most common places is in the head of every page. The Meta Title Tags for a page is read by the search engines and shows up with your listing in the search results as the top headline of your search result.
Mobile Usability Review
Open Graph Meta Descriptions
Open Graph Meta Keyword Tags
Open Graph Meta Keyword Tags are keywords that are programmed into the internal code of the page of a website. They are primarily used by Facebook for searches that occur in the Facebook social media system, but other social media websites use them as well. They are read by the search engines and contribute to your website’s search engine rankings whether your website is posted on Facebook or not.
Open Graph Meta Image Tags
When a link to your website is posted on Facebook or other social media sites, Facebook turns the link into a post with a title, a description, and an image. The image that is used for the post is programmed through the Open Graph Meta Image Tags. The Open Graph Meta Image Tags include selecting an image and programming it into the post and adding descriptive keyword alt tags to the image. The Open Graph Meta Image Tags contribute to your website’s overall search engine rankings and are read by the search engines whether you post your website on Facebook or not.
Open Graph Meta Title Tags
Open Graph Site Name
Open Graph Type
Open Graph URL
Oversize Alt Attribute Adjustments
This involves checking the length of the image alt tags and adjusting the ones that are longer than the industry standard length specified for alt tags to be read efficiently by the search engines.
The permalink structure is the URL that is created for each supporting page of the website. It is the trail of words that follows the / after the domain. For example: https://domain.com/this-is-the-permalink-structure/
Resolving Meta Tag Duplicates
This involves checking the meta tags to see if there are any duplicates present, and re-writing duplicates. If duplicates are not resolved, the website will receive a penalty by Google which can involve removing the pages with duplicated from the search results.
Rich Snippet Programming
Rich Snippets add additional details about your website to Google Snippets and other places online that pull information from the code that generates the Google snippets. Rich Snippet Programming consists of integrating specific details about your website into the rich snippet code that snippets read. This includes information about reviews, details about
This is the file on a website that tells the robot search engine crawlers how to crawl the code of your website. There are many different robots that crawl the site, and each robot has a specific set of priority items they look for and consider important. The robots.txt file is programmed to tell the robots what code to crawl, and what code to exclude from crawling. It also tells the robots where the sitemap is located so they can crawl that too.
Schema is a code that is added to the website that points out key items to the search engines. It highlights reviews, business content information, keywords, and other items of importance. This code is processed by the search engines in addition to the foundational code in the website. It is also used by directory listings such as Google maps. When schema is present, Google highlights items defined in the schema code in the search engine results.
Search Engine Indexing
Search engine indexing involves submitting the website to the search engines to be included in the search engine index. The search engines do not automatically accept every page that is submitted to the index and do not always index every page that a site submits. Therefore, the pages have to be manually checked to resubmit the pages that are not automatically indexed until they are indexed. Even after they are indexed, search engines will suddenly drop a page for various reasons. Those pages have to be resubmitted. If the search engines identify on the page what they consider an error, the error must be fixed before the page can be re-indexed.
Search Engine Submissions
This involves submitting your website’s URL’s to the search engines. This also involves submitting your website’s sitemaps and other important SEO data to the search engines. It’s important to re-submit the website data every time there is a change so the search engines will calculate the changes into the website’s rankings.
SEO Site Scan Analysis
Our SEO site scanner scans a website to measure its search engine efficiency for foundational structural elements that are used by the search engines to rank sites. Our scanner gives a comprehensive score for the entire website based on 5 main sections of criteria: base, content, structure, social, and duplicated
SEO Structural Engineering
This refers to how the code and structure of the website has been put together for the search engines. Fixing the elements that the SEO site scan analysis identifies as areas of improvement is a large part of SEO structural engineering. The code must be programmed with all of the elements required by the search engines for a website to rank. This includes engineering keywords and keyword content throughout the code.
A sitemap is a file that lists all of the URL’s on your website. Sitemaps are programmed to tell the search engines which pages on the website have higher priority and higher traffic. They are also programmed to tell the search engines how often to crawl them.
Sitemap Data Submissions
Sitemap Data Submissions involves submitting a website’s sitemap to the search engines. Sitemaps are programmed to be submitted on a regular basis, and they are also manually submitted when changes to the website have occurred.
Social Meta Tag Descriptions
Social Meta Tag Keywords
Social Meta Tag Titles
Targeted Keyword Selection Research
This involves researching keywords, keyword variations, and keyword combinations that are related to your keyword search goals. During the research, we review the keyword search volume of each keyword and its relationship to the website’s content. We review the keywords that are being used to direct site visitors to Google Maps listings as well as the keywords targeted by your competitors.
The text/code ratio is a search engine ranking factor. Websites that have an equal text/code ratio rank higher than websites that have a low amount of text on the page. If your website has a design that does not allow a lot of space for text, then in order to rank well for this factor, you will need to add a section on your website such as a blog where you can add large amounts of text content.
Truncated Meta Tag Descriptions
Truncated Meta Tag Titles
Truncated Meta Tag Titles are meta title tags that are shortened by the search engines so that they appear within the space that the search engines allocate for the titles in the search results. Meta titles that are longer than what fits in the allocated space are read by the search engines, but are not able to be viewed by a site visitor. Website Scan reports will tell you that your titles have errors if they do not fit exactly into the allocated space without truncating, but Google does not put a limit on how long the titles can actually be, except that they don’t show the entire title if it doesn’t fit in the space. Optimizing for truncated titles involves creating a title that fits into the allocated space. They generally allocate space for only 70 characters.
The Twittercard Card is the section of code that programs the information that is automatically generated for a post when a link to your website is posted on Twitter. The Twittercard Card must be programmed and the information in the Twittercard is embedded into your website’s internal code structure and contributes to your website’s search engine rankings whether you post on Twitter or not.
URL Keyword Structure
The URL Keyword Structure involves changing the URL’s of the website to add target keywords. This must be done in a way that makes sense with the page’s content. You cannot just add keywords to add keywords. If the URL structure does not make sense with the page content, the page will rank lower and may be viewed as spam and de-indexed. Therefore, the URL keyword structure must always be carefully analyzed.
An XML sitemap is a sitemap in XML format. It is the priority sitemap for the search engines. The XML sitemap must be properly formatted for the search engines to be able to read the website and crawl it properly.
A 404 error occurs when you visit a web page and the web page no longer exists. 404 redirection involves redirecting URL’s that no longer exist to the home page of the website. This maintains the website’s integrity and credibility to users. 404 redirection also involves manually submitting the URL’s that no longer exist to a URL removal tool provided by Google. When they are submitted, Google only temporarily removes them. Removal requests have to re-submitted until Google finally drops the old URL’s from the search engines.