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THE GREAT AMERICAN SEO SCAM
Are You A Victim?
What is “The Great American SEO Scam?” The Scam is that many American companies are selling SEO related products like listing packages and other minor automated supplemental SEO tools and calling them “SEO.”
These companies significantly overcharge for their products. And when no measurable progress happens, they tell buyers not to worry and that it takes 6 months for it to work. They market these products like they are a total SEO solution, boasting about their ability to significantly increase business revenue, but no real substantial progress of any value is actually made.
This causes great frustration and makes clients think that SEO does not work. Though they claim to be selling complete SEO services, these companies are selling something that is only marginally classified as SEO, and makes up an estimated 1% of a real, professional SEO campaign…and that percentage may actually be lower.
During the Cambridge University SEO research study, it was found that one of the major target areas for companies that are a part of the scam is the Dallas Fort Worth area. There was a large concentration of website design and SEO businesses in that area that were being run by people with no formal training and absolutely no professional design skills or business marketing experience. It was also found that a large number of Dallas Fort Worth business owners were being targeted by companies in other states who were running the scams.
The crux of the businesses were run by criminals and con-artists and people who were looking for a “get-rich-quick” money making scheme. They were selling automated, very limited supplemental SEO tools, which put little to no work into their client’s SEO projects. They were calling their earnings “free money.”
They are either completely daft and think SEO runs on automated systems, or criminally manipulative and know they are wrong and are doing it on purpose to take advantage of the fact that most people do not know anything about SEO or how it works. Whatever the case may be, they don’t care. They just want your money. Clients don’t know they are wrong and are easily taken advantage of by the selling tactics of these companies.
The result is that business owners end up throwing a lot of money down the drain, and they think that SEO does not work or is not worth the investment. Genuine professional SEO does in fact work and can produce the desired rank climbing results. But there must be a custom tailored strategy for the SEO campaign, and it must be designed by accredited people with a formal education and proper industry experience.
SEO is an intricate science. It is computer science. A lot of strategic programming work is needed to optimize a website for all of the major SEO ranking factors to get the website to move up in the Google ranks. This is best accomplished in an SEO program with custom tailored strategies based on large hourly retainers, which is what we offer at Star Advertising.
If you think you’ve been scammed, you probably have been. Call us today, and we’ll help get your website’s SEO on the right track.
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